Easy as PIE Webinar Series

Our monthly webinar series, Easy as PIE, provides an opportunity to learn in an interactive online environment. Our speakers include experts and practitioners who will share their relevant research, experiences and recommendations. They will use interactive features to engage participants and answer their questions.

Joy Hazell
Joy Hazell

Facilitation strategies

Wednesday, April 9, 2-3 p.m. EDT

Joy Hazell is a UF/IFAS Extension faculty member and is currently the Sea Grant Extension Agent in Lee County. She is also a member of the Natural Resources Leadership Institute Team. Joy plans, develops, implements and evaluates comprehensive needs based marine and natural resource educational programs that focus on marine fisheries and habitat issues. She facilitates issue-based programs through workshops, conferences and electronic media for various audiences.
Join this webinar to learn more about facilitation strategies to address contentious issues in agriculture and natural resources.

Register here Florida Extension ONLY — register here

craig
Craig Regelbrugge

Alexa Lamm
Alexa Lamm

Immigration: Public perceptions and knowledge gaps

Wednesday, May 21, 2-3 p.m. EDT

PIE Center Associate Director Alexa Lamm and AmericanHort Senior Vice President Craig Regelbrugge will take a closer look at a few of the topics and findings in the PIE Center’s most recent public opinion survey about immigration reform and explain some apparent knowledge gaps.

Register here Florida Extension ONLY — register here

June

Communicating science to non-scientists

Resolving community issues: A collaborative approach to wicked issues — Mike Spranger and Muthusami Kumaran

Sustainability, obesity, climate change, food safety, genetically modified foods, alternative energy… these are all complex or ‘wicked’ issues that will need to be addressed using interdisciplinary approaches. How do we begin to tackle these issues? What is the role of Extension and local government? Kumaran and Spranger are faculty in the Family, Youth and Community Sciences department.

Farm Bill 2014 — What does it mean for Florida?

Congress just passed the Farm Bill, which sets national agriculture, nutrition, conservation and forestry policy. What programs received renewed funding? Which pieces were cut? Where were the gains and disappointments? Join this session to learn about key changes and what they mean for UF Extension, state agencies and the clientele they serve.

Fact or fiction? Public perceptions and realities of Florida’s water supply and quality — Alexa Lamm and Wendy Graham

PIE Center Associate Director Alexa Lamm and UF Water Institute Director Wendy Graham will take a closer look at a few of the topics and findings in the PIE Center’s public opinion survey and fill some apparent knowledge gaps, including the source and quality of Floridians’ tap water, the quality of Florida’s water bodies and the regulatory programs designed to protect them. Updated presentation slides

The influence of public opinion on legislation — Mary Ann Gosa-Hooks

High-powered lobbyists aren’t the only people with influence over the outcome of legislation. Each member of the voting public has the ability to affect policy change about important issues. Public opinion has affected policies for better and worse, according to UF/IFAS Director of Governmental Affairs Mary Ann Gosa-Hooks, who shared examples and offered tips on how make your voice heard.

What happens when people don’t believe the facts about GMOs? — Joy Rumble and Kevin Folta

Genetically modified organisms, or GMOs, have led to genetically modified food, new crop traits and greater control over a food’s genetic structure. PIE Center researcher Joy Rumble will share Floridians’ opinions about GMOs, food safety and food security, followed by Associate Professor Kevin Folta, who will discuss the public’s surprising reactions to the science behind GMOs.

Lessons learned in crisis communication — Kathy Mathers and Laura Kubitz

On April 17, an explosion at a fertilizer facility rocked the town of West, Texas. After the devastating explosion, The Fertilizer Institute (TFI), the national trade association representing the fertilizer industry, stepped in to respond to hundreds of national and regional media inquiries. For October’s webinar, Kathy Mathers, vice president of public affairs for TFI, and Laura Kubitz, manager of public affairs, will share their story of how they handled the crisis communication situation and lessons learned from the incident.

Floridians opinions of endangered species — Quisto Settle, Greg Knecht, Douglas Rillstone

The newest installment of the PIE Center’s public opinion surveys focuses on Floridians’ opinions of endangered species. This session’s speakers will discuss the results of the study and examine case studies from multiple perspectives that illustrate outcomes of the Endangered Species Act for both people and species.

Creating a brand that is consistent, engaging and effective — Kevin Kent

Let’s make one thing clear before we get started — branding is NOT putting your logo on everything. This presentation will challenge you to think inside and outside the box when it comes to your company or organization’s brand. How do you want your customers, clients, or stakeholders to feel, see, smell, think, hear about your brand? At the end of this session, you will be able to: identify your company or organization’s “zag,” evaluate the effectiveness of a brand, research your competition’s brand, develop a brand strategy, and identify your organization’s “big idea.”

Communicating with the news media — Dr. Ricky Telg

Media relations is a strategy of working with the news media in order to get out information about an organization’s events and activities in news outlets, local, regional, or national. In this webinar, University of Florida professor Ricky Telg will detail how to develop a media relations strategy, prepare for news media interviews, evaluate yourself as a spokesperson, and integrate social media in your media relations strategy, all with the overall goal of helping you become a credible and trustworthy source of information for the news media.

Building community capacity — Angie B. Lindsey

Join us to learn more about an interdisciplinary project involving biologists, psychologists, social scientists and community members working together to address the environmental, economic, and emotional health concerns of Gulf communities arising from the Deepwater Horizon oil spill. This session will focus on the successes resulting from using a three-pronged approach to outreach: issues management, collaboration, and two-way communication.

Immigration reform — Mike Carlton

Watch this session to learn about immigration reform and what it means for agriculture in Florida. Mike Carlton, director of the Labor Relations Division with the Florida Fruit and Vegetable Association, will share his experiences working on this topic at the federal level as he represents his association on labor related legislative efforts.

Strategic planning & thinking: What is it good for? — Jody Gentry

Learn the difference between strategic planning and thinking. Consider your role as a leader in helping your unit identify your purpose and vision and then integrate these into goal setting and action planning. Learn how to use “The Grid” to help your unit discuss, identify, and prioritize goals.

Buying local food: beliefs & impacts — Dr. Alan Hodges, Rachel Divine & Sonia Tighe

What does ‘local food’ mean to consumers? Join this session to learn about one of the first research efforts aimed at better understanding consumers’ food purchasing behaviors and patterns, the economic impacts of local food, and consumer perceptions. Learn what Floridians buy, as well as the branding potential for businesses of all sizes and commodities.

Public opinions of water issues — Dr. Alexa Lamm

The groundwater resources that Florida so heavily depends upon are being depleted due to high population growth, urban development and the agricultural needs of the state. As one of Florida’s most contentious issues, water conflict is difficult to avoid. The PIE Center conducted a survey to reveal insight into the public opinion of Florida voters on several water related topics.

The power of effective messaging — Joy Goodwin

Want to improve your organization’s connection with the public? This webinar explored messaging in the agriculture and natural resources industries. Participants learned basic strategies and examined how they are used, before engaging in an interactive analysis of messaging strategies used on two sides of a controversial issue. At the end of this session, participants were better able to evaluate message strategies and effectively use them in their communication.

Communications planning — Pilot webinar with Dr. Ruth Borger

Dr. Borger outlined a ten-step process to strategic communications planning, including successful strategies to impact change and focus efforts to generate results. She discussed her office’s planning and communication campaign surrounding the 150th anniversary of the Morrill Act, federal legislation that helped establish land-grant universities.   Presentation slides  |  Strategic Communications Planning Outline


Disclaimer

Any views or opinions presented in the webinars are those of the speaker and do not necessarily represent those of the Center for Public Issues Education. We have made every effort to recruit webinar speakers who can provide attendees with the best possible information but the PIE Center does not accept any responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information presented.