Completed projects
January-March 2012- Florida Farm Bureau Federation — Publication Focus Groups
- Agriculture Institute of Florida — Message Framing Focus Groups
- Florida Fertilizer and Agrichemical Association — Strategic Planning Workshop
- Florida Pest Management Association — Membership Survey
- Florida Sod Growers Cooperative — Communications Audit
- Florida Forest Service — Focus Groups & Employee Survey
- Florida Forestry Association — Membership Survey
- Agriculture Institute of Florida — Content Analysis of Online Agricultural Campaigns
- Florida Forestry Association — Communications Audit
- UF Institute for Food and Agricultural Sciences — Strategic Planning
- Florida Department of Agriculture and Consumer Services — Florida Forestry Teachers Tour Survey
- Florida Forest Service — Communications Audit
- Florida Department of Agriculture and Consumer Services — Agriscience Education & Leadership Program Survey & Focus Group
- Florida Nursery Growers and Landscape Association — Branding Focus Groups
- Florida Extension Small Farms & Alternative Enterprises — Barriers and Marketing Focus Groups
- Wedgworth Leadership Institute — Leadership Survey
- Florida Pest Management Association — Communications Audit
- Florida Specialty Crop Foundation — Strategic Planning Workshop
- American Floral Endowment — Interactive Consumer Preferences Survey
- Florida Farm Bureau Federation — Membership Survey & Strategic Planning Workshop
- UF Institute for Food and Agricultural Sciences — Legislative Aides Survey
- UF Institute for Food and Agricultural Sciences — Fertilizer Ordinance Focus Groups
- Florida Cattlemen's Association — Readership Survey
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Southern Group of State Foresters — Communications Audit & Content Analysis
In the PIE Center’s first regional project, researchers will analyze communication materials and strategic plans for 13 southern states, as well as Puerto Rico and the Virgin Islands.
Expected completion: June 15, 2012
Grad student: Joy Goodwin
Florida Department of Agriculture and Consumer Services — Gulf Safe Message Testing Focus Groups and Communications Audit
Related to FDACS’ Gulf Safe campaign promoting Florida seafood, the PIE Center will assess consumer perceptions and test potential message strategies. The research should enable FDACS to focus more directly on a specific target audience to increase the purchase and consumption of Florida seafood.
Expected completion: August 10, 2012
No graduate students
Florida Department of Agriculture and Consumer Services — 2011 Specialty Crop Block Grant Focus Groups & Economic Impact Survey
Recent research has shown that Florida consumers respond positive to a “locally grown” message but are not able to define what it means geographically. This two-year project aims to:
- Measure the economic impact of the state’s specialty crop fresh produce industry
- Identify branding messages that appeal to consumers
- Enhance use of the MarketMaker online networking platform
- Provide strategic recommendations outlining messages that should be used in order to brand Florida-grown fresh produce as a “local” choice.
Read our newsletter update to learn more.
Expected completion: Jan. 30, 2014
Graduate students: Joy Goodwin, Laura Conaway, Andrea Davis
Florida Department of Agriculture and Consumer Services — 2012 Specialty Crop Block Grant
The PIE Center is currently crafting proposals for the newest round of Specialty Crop Block Grants. These projects will continue to expand on previous work to enhance the competitiveness of Florida specialty crops.
Consumer Trend Panels
In collaboration with the Wedgworth Leadership Institute and National Public Policy Evaluation Center, the PIE Center will compare the views of consumers and agricultural opinion leaders with respect to legislative and political issues.
Expected completion: Ongoing
No graduate students
Suwannee River Partnership — BMPs Survey
Results from this survey explore stakeholders’ best management practices in protecting and conserving the water resources within the Suwannee River Water Management District.
Expected completion: Ongoing
Graduate student: Kate Wilson